I know the American Advertising Awards are about the work. The creative. The effectiveness. The cohesion. As athletes of marketing, our game day looks a little different than traditional competition. The ADDY's is then considered our race or marathon, our event, match, game, or championship. We can say we're not in it to win it, but we'd be liars. We're still competitors. We still want to be the best, the cream, the victor.
And we want to look hella smashing when we do.