AAF Central MN Blog

#ADSCOUTS: What to Wear

Posted by Alison Schroeder on Feb 9, 2017 7:24:00 AM

I know the American Advertising Awards are about the work. The creative. The effectiveness. The cohesion. As athletes of marketing, our game day looks a little different than traditional competition. The ADDY's is then considered our race or marathon, our event, match, game, or championship. We can say we're not in it to win it, but we'd be liars. We're still competitors. We still want to be the best, the cream, the victor.

And we want to look hella smashing when we do.

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Topics: American Advertising Awards

What it Takes to Put on the ADDYs

Posted by Sarah Forystek on Feb 7, 2017 8:17:00 AM

Well, here we are, knee-deep in ADDY season! It's the week of the show and we couldn’t be more excited for the big event! For our club and its members, this is truly a culmination of months of effort. Let’s take a quick little hike up memory mountain to recall what it takes to get us here every year.

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Topics: American Advertising Awards

Experiential Marketing and Why Your Company Needs It

Posted by Alison Schroeder on Jan 12, 2017 7:52:00 AM

Okay you guys, I’ll be honest. I had a really vague idea of what experiential marketing was before this week. Is it tradeshows? Is it user research? Is it anything that goes viral? I realized that maybe everyone else is in the same boat. So in preparation for our speaker next week, the fantastic Ian Lawrow, I thought I’d share some more information on experiential marketing.


I’ll admit, I had a moment of pure bliss when I searched experiential marketing, and this was one of the first things that popped up:

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Topics: Events

CMYK: A Poster Show With Cause

Posted by Alison Schroeder on Nov 14, 2016 7:07:00 PM

CMYK – Come Make Youths’ (K)nights. Central Minnesota's Young Kids. Can't Make Yummy Kale. Caramel Mochas - You're Kidding!

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Topics: Events, CMYK

One Squared: The Fallacies, Facts, and Forecast

Posted by Alison Schroeder on Oct 6, 2016 8:52:40 AM

I have big goals and I cannot lie.

In my kickoff blog, I shared my big fat goals with you as I took the helm as Club president. One of those included strategic partnerships – which aside from meeting for coffee – means AAF of Central Minnesota sees the opportunity other local organizations and efforts can offer our members and wants to do something proactive about it.

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Topics: Events, Marketing

A128 = AAFCM 2017 AAA AOR

Posted by Alison Schroeder on Sep 21, 2016 10:38:56 AM

In case you couldn’t decode that headline, AAFCM has some pretty major news that we’ve been very excited to share! It’s our pleasure to formally announce St. Cloud advertising and branding team, Agency 128, has signed on as our 2017 American Advertising Awards Agency of Record! AAFCM couldn’t be more pumped to have them on board!

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Topics: American Advertising Awards

Get a Free Workshop With Aaron Draplin!

Posted by Alison Schroeder on Aug 18, 2016 8:27:36 AM

 

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Topics: Events

Letter from the President – Former Yes Queen, Alison Schroeder

Posted by Alison Schroeder on Aug 17, 2016 7:07:00 AM

Former Yes Queen

What does that mean? It means that I’m a very involved individual and love to be connected. For a long time, the busier I was and the more commitments that filled my iCal the happier I was. But – even sunshine burns if you get too much. Something usually has to give. It might be jobs. Or families. Or both. It might be sanity or the feeling that being spread too thin means your participation is going to be watered down.

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Topics: From the Board

We're Going to Disneyland!

Posted by Katie Sczublewski on May 5, 2016 7:37:00 AM

Last June, Alison (incoming Vice President), Amy (outgoing President) and I (incoming President) sat in a freezing cold conference room at Caesar’s Palace in Vegas for the American Advertising Federation’s National Conference.

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Topics: From the Board

Meet this Thursday's Lunch and Learn Speakers: Haley & Tim

Posted by Simone Haider on May 3, 2016 10:52:39 AM

This Thursday is our last luncheon of the season. So, make sure your noon plans include joining us at Automotive Parts Headquarters for this final presentation. They say, save the best for last - we'll let you be the judge. What we can promise is this: it'll be your most productive and valuable lunch all week.

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Topics: Events, Marketing

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